AN INTRODUCTION TO TIKTOK AND DIGITAL MARKETING
Perspectives are changing and varying whenever they comes to display, organize, aware and create certain position or place within the competitors, whether digitally or traditionally. Let’s talk about the relation of TikTok with digital media marketing.
Tiktok is an app shares video clips and allows users to create and re-create their content. It is a mobile based application, watchable to both phone and website. Users are supposed to make free account and show up their creativity by having different features of the application. Firstly, Tiktok was named as musically, more focusing on lip-syncing content but gained fine popularity after acquiring by Byte-Dance in 2018. According to latest stats of Tiktok, app has been installed 3 billion times and boasts 1 billion active users whereas in 2018, the platform had only 133 million monthly active users.
On the other hand, digital marketing is also known as online marketing which means to show or promote brand with potential customers on different platforms by using internet. Digital marketing is the way of digital communication from owners to customers, from providers to users and from creators to audience. Digital Marketing includes SEO (search engine optimization), Social Media Marketing, Email Marketing, Web development, Content Creation, Brand Awareness and Graphic Designing etc. Digital Marketer is a person focuses on brand awareness regarding every context and generating lead through different digital channels by creating content, posting, updating, monitoring, making ads & campaigns.
WHAT IS TIKTOK MARKETING?
Tiktok marketing is the process of brand promotion in a form of providing services to the consumers or users. If we talk about tiktok marketing, few words came in to mind like trend, viral, challenges, organic visuals, hashtags, influencers and campaigns. These words have direct relation with the visibility and the content of your brand. Tiktok marketing belongs to completely brand awareness in clip/video plays, forms can be changeable but the purpose remains same. This channel has variation of age, gender and talent. Now the content is not related to performance only but to display stills like pictures or products with delivery and call to action.
Tiktok shows faster and rapid presence over other social media platforms by allowing users to browse top trending topics, hashtags and sounds. The major aspect of tiktok marketing is to enhance and increase the views of your product videos by interlink them with website.
Key Features of Tiktok
- Video Recording, Editing & Uploading
- Video Reply
- Filters & Effects
- Stitch
- Duet
- Live Video Streaming
- Voice Overs
- Tiktok Sounds
Above mentioned key features are for the creation purpose that are given on the app to use instantly for on-the spot content, rest one can create separately too by editing and making videos.
HOW TO CREATE A TIKTOK MARKETING STRATEGY?
- Audience Awareness/Targeted
- Audience Interest/Community Engagement
- Latest Trends, Challenges, Hashtags
- Content Variation
- Understanding Landscape
- Authenticity
- Brand Awareness
- Be A Trend Maker
- Collaborations
- Accessibility
- Consistent Posting
- Advertising And Campaigning
All of the above highlighted part is the key to make business strategies for Tiktok. One needs to be super sharp and up to date with what’s going on, what was happened and what will be coming on. Tiktok strategies completely rely on your natural and authentic content with the knowledge of how people take and understand it. Lastly, a glimpse of 4Ps, Product, Price, Channel & Promotion strategies, specifically, designed for tiktok marketing and analysis will help you to grow the business among users. Your strategies can create a road map of your product heading to success.
HOW TIKTOK CAN BE USEFUL FOR BUSINESS?
Traditional marketing and older practices of business development are not remaining the ways to get success in modern era. Modernism belongs to SMART strategies with quick display and implementation. Most importantly, your idea and content should be natural and unique to the world and must have a longer impression to the users. In simple, what you show, shows you. An impression with up to date planning can make things easier themselves for marketing and networking. From Business to Business companies and form Business to Consumer companies may understand the importance of tiktok as to minimize the efforts by displaying their products in seconds in clip/video form. Routine work and engagements doesn’t allow you thorough read but to scroll a good visual content. Tiktok offers new and creative ways to engage the audience as being a demanding and most useable platform. In short. Business, creativity and entertainment, all works together. Few of the below mentioned ideas are landmark to implement:
- Generating Hashtags
- Experiments With Challenges
- Grab Attention of Users by Winning Prizes
- Go for Shout Outs
- Highlight Important Days/Occasions
- Influencers Collaborations
- Live Streaming
- Ads Creation
WHAT LENGNTH OF CLIP IS GOOD FOR TIKTOK?
Well, there is no as such rule or specificity for content creation towards videos. Firstly, it is very important to know about what context and information are you about to provide for example an ad’s maximum length should be from 9-15 seconds but if the clip belongs to a detailed description or introduction, length may vary. Suggestion lies over to minimize the length as much as you can because audience won’t go for longer videos. Also, if you are experimenting the long length of videos/clips, then make sure your content would be enough catchy to watch.
CAN WE SEE THE FUTURE OF DIGITAL MARKETING WITH TIKTOK?
Yes, in various scenarios and aspects we can say “Yes” the future has tiktok and digital marketing together. Not only by saying about the content variation but an unneglectable fact of being top used social media platform, tiktok is the future. The quality of this application is to engage the community for a longer period of time and maintain the continuity with consistency allows it to stay sustainable in future. Content dependency is a strong point but the tiktok ultimate feature of earning and collaborations make it top-notch.
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