The online world is constantly changing. New platforms pop up, user habits shift, and keeping your brand relevant and visible can be a never-ending struggle.
Recently, Google shook things up by announcing partnerships with two internet giants: Reddit and Pinterest.
This news sent waves through the digital marketing world, and with good reason.
In this blog post, QC Digital will explore how these partnerships impact your business and how you can use them to connect with new audiences and increase your online presence.
Let’s break down these partnerships and what they mean for you.
Google + Reddit + Pinterest: What You Need to Know & How to Win
Pinterest Gets a Powerful Ad Partner
Pinterest is a visual wonderland. With over 498 million monthly active users (that’s more than the entire population of Australia!), it’s a goldmine for businesses looking to target a specific audience.
That’s a massive audience you can now tap into with Google Ads.
The Google-Pinterest partnership essentially allows you to advertise on Pinterest through Google Ads Manager, the platform you already know and love.
This translates to a wider reach, potentially better conversions (meaning more people seeing your ad actually buy your product), and a potentially higher return on investment (ROI) – basically, more bang for your buck.
Reddit: Community-Driven Marketing
Reddit, the forum-based social network with over 850 million monthly users, is also joining the party. But this partnership is about more than just ads.
The Google-Reddit collaboration is all about improving search for real-world, relevant user-generated content.
Google gains access to Reddit’s massive pool of user-generated discussions and experiences through their Data API. This means Google can tap into real conversations and experiences to improve the quality and relevance of search results – especially when it comes to finding information from everyday people.
On the flip side, Reddit benefits from Google’s powerful Vertex AI technology. This will help Reddit improve its own internal search function, making it easier for users to find exactly what they’re looking for on the platform.
For Australian businesses that excel at building organic communities and providing helpful content on Reddit, this could be a massive SEO win. This means two things:
- Better Google Search Results with Reddit Insights
Google search results are getting better. By using insights from Reddit discussions, Google can now provide more accurate and relevant information, especially from real-world experiences and user opinions.
- Reddit as a Marketing Tool
Businesses should take note. Reddit is becoming a strong marketing platform. With Google’s help, Reddit’s search function is improving, making it easier for users to find content. This means more visibility and potential traffic for brands mentioned positively on Reddit.
Future of Digital Marketing: Use Multi-Platform Approach
“Don’t put all your eggs in one basket” and “Don’t limit yourself to just one platform.”
The future of digital marketing in Australia is clear: go multi-platform! Here’s why:
- Google Ads: Cast a wide net and reach a massive audience across the web.
- Reddit: Go deeper and connect with potential customers on a personal level. Answer questions, build trust, and become an industry expert.
- Pinterest: Showcase your amazing products and turn browsers into buyers. It’s a powerful sales tool.
By using a variety of platforms like this, you’ll build a strong online presence and establish yourself as a trusted brand in Australia.
How can You leverage these New Platforms?
This multi-platform approach helps you build a strong online presence and become a trusted brand in the Australian market. Here’s how you can stay ahead of the curve:
- Join the Conversation on Reddit: Reddit lets you chat directly with potential customers, build brand loyalty, and show off your expertise. Answer questions thoughtfully on relevant discussions (called subreddits) and become a trusted voice in your industry.
- Keep an Eye on SEO: Google’s search algorithms are constantly evolving. By staying updated on these changes, you can ensure your content remains discoverable.
- Use high-quality photos and videos. This is important for both Pinterest and Reddit.
- Create informative content that people want to see.
- Target local Australian audiences.
- Use Pinterest Ads to reach people who are looking to buy.
Overall, these Google partnerships open up new opportunities for businesses to grow. By following these tips, you can stay ahead of the curve and stay relevant in the digital world.
Is TikTok Next?
Google-TikTok might be next. The juicy rumours are swirling that Google will have another big partnership with TikTok, the hugely popular video app.
Google-TikTok partnership makes perfect sense. Google’s on the move to reach younger audiences. Younger generations are increasingly ditching traditional search engines and turning to TikTok for answers.
This shift in search behaviour makes Google-TikTok partnership a strategic move for both parties.
A Google-TikTok team-up could be a win-win:
- Google helps TikTok users search better: Google smart search helps TikTok users find stuff easier, making it more attractive for younger folks.
- Google finds new users: With Google on board, curious TikTokers might start using Google search more often, expanding their reach to younger demographics.
While it’s not official yet, both companies have tested the waters, hinting at a possible future collaboration.
2024 Marketing Shift: You NEED a Multi-Channel Marketing Plan
Ignoring Reddit & Pinterest is MARKETING SUICIDE!
9 out of 10 Customers Use Pinterest & Reddit. 850 million people talk on Reddit EVERY DAY (Are You Missing Out?)
The #1 mistake Aussie businesses can make is clinging to outdated marketing strategies. Millions of potential customers are searching for brands like yours on Pinterest and Reddit. Don’t get left behind.
QC Digital can be your bridge to new audiences. Partner with QC Digital and reach millions on Google’s new platforms.
QC Digital is here to help Australian businesses like yours navigate this exciting (and sometimes tricky) world of search and social media.
We’ll partner with you to create a winning strategy that includes:
- High-Quality Content: Get found by more customers with expert SEO and content marketing on platforms like Pinterest and Reddit.
- Authentic Community Building: We’ll help you connect with real customers on Pinterest and Reddit, build trust, and become a trusted voice in your industry.
- Local Search Optimization to Reach Aussie Audiences: We’ll ensure your business shows up in Google searches for local customers.
Confused About Google’s New Partnerships? QC Digital Has the Answers!
