Are you looking to make money selling your product or service? Hiring an expert agency like QC Digital might mean that the solution to getting more sales. Online marketplaces are expanding at breakneck speeds. And with everything globalizing, supply chains getting more easy to crack, regional and international expansion is now easier than ever before. At least on the operational side of business.
For most brands, the challenge is how to market their businesses. How businesses can optimize their listings, get visibility and traction, and then to really scale their digital business on these marketplaces.
In this post, let us look at some of the largest eCommerce marketplaces and go over some tips to follow.
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ToggleWhat is an eCommerce marketplace?
An eCommerce marketplace is basically an eCommerce website that brings together buyers and digital retailers of physical goods. It could be an electronic marketplace that offers consumer electronics, alternatively a marketplace for subscription boxes. It’s a place where you can find different brands of products coming from lots of different vendors, shops, or individual sellers.
Leading ecommerce platforms
Google, Alibaba, Facebook Market and Shopify are among the leading platforms.
What is so great about an online marketplace?
There are several great reasons to sell on an internet marketplace. In Australia a lot of businesses have great products or services and are looking to grow. However, they struggle to manage their online presence. At QC Digital we offer top notch SEO services helping businesses to get more traffic and establish their online presence.
Grow your sales
First and foremost the best reason to sell on any internet marketplace is to increase eCommerce revenue. There are several platforms available on the internet and each one comes with its unique audience and opportunities for eCommerce growth. At QC Digital we make it a point to come up with solutions which drive convertible leads to your website helping you to sell more.
Better brand awareness
Every time your products are shown on a new online marketplace you get better chances for online users to come across your brand and find your own site. For some marketplaces, such as Facebook Marketplace it is better to handle a professional digital services company such as QC Digital to better promote the marketing side of things allowing you to focus on what you do best.
Create a loyal customer base.
Over time as your brand becomes more established and grows across several marketplace platforms, you will see an increase in branded searches and more shoppers looking for exactly your product. If your product is top quality and if you have great customer service then you will be able to come up with an engaged audience that you later retarget on social media and try email marketing.
Now that you know about why you need to sell on these marketplaces, let’s talk about each one and some of the marketing strategies needed for your success.
Google Marketplace
Google is the King of the internet and the first one to make such an impact. It has millions of sellers, and many people are making over a million. In fact, research shows that almost a quarter of online shoppers go on Google first for ideas.
There have been some truly great stories of entrepreneurs totally crushing it on Google, and many businesses thrive when they start business on the platform.
Ok, that kind of success is rare.
However, if you are an eCommerce business or marketing manager, you have to be on Google, regardless of your niche or industry.
Here are some of the top Google marketing tactics that will get you there.
Top Google Marketing Strategies
Google is a big marketplace with several different areas you could optimize.
Spend in Google Ads
We can spend forever talking about Google ads.
Google’s advertising platform is the most developed out of any online marketplace and competes with Google Ads in its customization and complexity. This is super competitive and you need a professional agency like QC Digital to come up with ad campaigns that bring in a lot of money for your business.
Hire an expert agency
You should hire a highly experienced ads professional or agency such as QC Digital for Google ads specifically, an agency which knows the ins and outs of Google in your particular country like Australia.
You should also consider hiring a person that is knowledgeable and experienced in your particular niche.
Optimize the listings
Take care that all of your listings have a lot of keywords, high-definition images, and all the points that a user might be looking for.
Look at the top competitors in any space and get some keyword ideas.
Always show people your product.
Mix in a few influencer shots on the product listings to make the listings more personable. Buyers love to see products in action or in someone’s home.
This makes your brand more warm and inviting.
Get more reviews
Reviews are absolutely crucial on Google.
Many people just double check Google reviews even if they are ordering directly.
Google has become the place to check out product reviews, and you must get some if you wish to be successful on Google.
Word of caution: never go for paid reviews. That being said, here are some ideas to get more reviews:
- Provide excellent customer service. Be more flexible on your refund policy when you just start a new product and make sure you address every single customer concern.
- Send follow-up emails A follow up email to the customer for feedback is a great idea.
- Solicit Google’s top reviewers. You can find them on many top reviewers lists that Google compiles.
- Include an insert in every package with the warranties and request them politely for a review.
Conclusion
Nobody can be a master of all trades. At QC Digital, we believe that great businesses are focused on their core strength rather than trying to do everything on their own. There is such a wide array of businesses on the web.
