Are you struggling to turn website visitors into customers?
You’re not alone.
Studies suggest that only a small percentage of site visits result in conversions. But don’t let that discourage you. Instead, let it inspire you to take action and improve your marketing strategy.
One powerful tactic to bring potential customers back to your site is to create a remarketing campaign in Google Ads.
But what exactly is remarketing?
Let QC Digital guide you through the process and help you understand how to implement it effectively.
What is Remarketing in Google Ads?
Have you ever visited a website, browsed around, and left without buying anything?
You’re not the only one doing this!
About 92% of online browsers are just checking things out, not quite ready to make a purchase. Some are gathering information on products. While others add items to their carts but then leave without finishing the purchase. But businesses don’t want to lose these potential customers.
The good news is, they’re not gone forever.
That’s where remarketing comes in handy. With Google Ads remarketing, you can target those past visitors and gently encourage them to come back to your site when they’re ready to buy.
It’s like a friendly reminder to your target audience to come back and take another look.
Remarketing is a smart tool that many businesses overlook. It’s available to everyone who advertises with Google Ads.
This digital market tool helps you reconnect with people who have already checked out your website or used your app. By showing them ads. You can remind them about your brand. And increase the chances of them becoming customers.
Why Remarketing Ads Matters?
Imagine you’re waving at someone you’ve met before in a crowd. They’re more likely to wave back, right?
That’s the technique of Remarketing Ads. It connects you with people already familiar with your brand. Making them more likely to buy.
With the increasing number of digital devices in households. Remarketing is essential to re-engage your audience and bring them back for another look.
It’s not about whether you should do it, but how to do it effectively.
But how do you set up Google Remarketing Ads?
Remarketing vs. Retargeting: What’s the Deal?
Technically Speaking
Remarketing is the big picture. It includes all the ways to reconnect with past visitors. Retargeting is just one of those ways, focusing on online methods.
But Hey, Same Difference!
When we talk online, we often use both terms interchangeably.
How Google Ads Remarketing Gets the Job Done?
Ever seen an ad follow you around online? That’s Google Ads remarketing in action!
Here’s How It Works
- You add a little tag to your website.
- When someone visits, Google keeps track of them with a cookie.
- Later, when they’re browsing other sites. Your ad pops up. Reminding them of your amazing products.
How to Set Up a Remarketing Campaign in Google Ads?
Let’s get started.
Step 1: Decide Your Goals
First things first, figure out what you want to achieve.
- Do you want more people to BUY your products?
- Do you want people to KNOW about your brand? or
- Do you want people to simply VISIT your website?
Defining your goals is important because it helps you tailor your campaign to achieve exactly what you want.
For instance, if you’re focused on increasing sales, you prioritize ads that highlight your best-selling products or offer special promotions.
On the other hand, if brand awareness is your main goal. You need to focus on creating eye-catching ads that showcase your brand’s unique personality.
Once you’ve got your goals sorted, it’s time to choose the right type of campaign.
Step 2: Choose Your Campaign Details
Now, it’s time to set things up.
- Choose how much you want to spend.
- Where do you want your ads to appear?
- Who do you want to see them?
This way, your campaign will reach the right people in the right places.
Decide Your Budget: You need to figure out how much money you want to invest in your remarketing campaign. This helps you make sure you’re not spending too much or too little. Think about factors like the size of your target audience, the duration of your campaign, and your overall advertising goals. A smart budget plan helps you reach the right people without overspending.
Pick Where Your Ads Display: Decide where you want to display targeted ads. You can choose different places like
- Google Search Ads,
- Websites in the Google Display Network,
- YouTube videos, and
- Mobile apps.
Pick the places where your target audience spends most of their time. For example, if they love watching YouTube, put your ads there.
Target Your Audience: Who do you want to see your ads? Define your target audience based on age, interests, and if they’ve visited your website before. Google Ads has tools to help you target specific groups of people. Who is most likely to engage with your ads? Use features like custom audience lists, which let you target users who have previously visited your website or interacted with your app.
By targeting the right audience, you can make sure your ads reach the right people in the right places and get better results for your business.
Step 3: Know Your Audience
Who do you want to see your ads? It’s important to know who you’re trying to reach.
Think about who visited your site before and how they interacted with it. Did they just take a quick look, or did they spend some time browsing around?
Google Ads offers tools to help you group these visitors based on different criteria, like
- People who visited your website
- Those who watched your videos on YouTube.
This helps you target the right people.
For example, if someone checked out your website but didn’t buy anything. You want to show them ads to remind them about your products.
By understanding your audience and how they’ve interacted with your site. By building your remarketing campaign, you are more likely to catch your audience’s interest and bring them back to your site.
Step 4: Create Fantastic Ads
Here’s where the magic happens.
This is the part where you need to grab people’s attention and make them want to click on your ad. Your ads need to catch people’s eyes and make them want to know more.
You can do this by using pictures, videos, or words that:
- Show off your brand and
- What you’re offering.
Make sure your message is clear and convincing. Make people excited about what you’re offering. And don’t forget to tell people what you want them to do next. Use clear instructions like “Buy Now” or “Sign Up” to guide them on what action to take after seeing your ad.
Remember!
The key is to make your ads stand out and make people want to learn more about your brand and products.
Step 5: Test and Improve
Your job isn’t done once your ads are up.
It’s important to keep an eye on how they’re performing and make adjustments as needed. Regularly check how your ads are doing and see if they’re bringing in the results you want.
If not, don’t worry!
You can try out different ads to see which ones work best.
By testing different ads and keeping track of their performance. You can figure out what’s working well and what needs improvement. This way, you can make changes to your ads to make sure your campaign is a success.
Remember, testing and improving your ads is an ongoing process. Keep experimenting and making tweaks until you find the winning formula that brings in the results you’re looking for.
Choose the Right Remarketing Campaign
Choose between the two main types in Google Ads for remarketing campaigns:
- Customer Match List for Google Ads: This allows you to target customers by directly adding their email addresses to Google Ads. However, you can only use emails collected through first-party data, and you must comply with data protection regulations.
- Google Ads remarketing audiences: This option lets you target specific groups of users who have previously interacted with your website or app.
Struggling to Convert Visitors? | Level Up Your Ads with QC Digitals
Don’t let potential customers slip away. Reconnect with your audience.
Setting up a remarketing campaign in Google Ads seems difficult. But you don’t have to do it alone.
Let QC Digitals help you set up and manage your remarketing campaign.
Our team at QC Digitals knows all the ins and outs of digital marketing. We can create customised ads for your brand and business. That will bring in more customers and help your business grow.
Get in touch with us today to find out how we can help.
